Less is better: guarding your privacy in a world of micro-targeting
By Dr Siddhartha Bandyopadhyay, Reader in Economics Department of Economics, University of Birmingham Given the potential to legally harvest data to use for micro-targeting, as consumers we need to...
View ArticleFact or fake?
By Professor Mark Saunders, Professor of Business Research Methods, Lloyds Banking Group Centre for Responsible Business Associate Department of Management, University of Birmingham Whilst most claims...
View ArticleBe in the know about GDPR and data protection
By Dr David Houghton, Senior Lecturer in Marketing Department of Marketing, University of Birmingham Not everybody will care nor want to think about it, but being able to make an informed choice is...
View ArticleThe Treasury and the virtual modelling of a Brexit ‘reality’
By Professor John Bryson, Professor of Enterprise and Competitiveness Department of Strategy and International Business, University of Birmingham As Theresa May tries to persuade politicians and the...
View ArticleCOVID-19: Where to go for reliable and accurate data
By Dr Agnieszka Chidlow The Department of Strategy and International Business As strict lockdown measures are being put in place in countries around the world to minimise the spread and impact of...
View Article
